Responsibilities

• The Senior Director Brand Marketing will be responsible for developing the overall marketing strategy and in market execution for the Splenda and Java House portfolio.
• The role will be accountable to develop the brand strategy, deliver monthly business targets, track marketing performance, and evaluate ROI effectiveness.
• This position is highly visible within the organization and requires close cross functional partnership with key internal constituents including Sales, R&D, Finance and Procurement.
• As a leader within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward.
• We are looking for a self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency.
• The Senior Director Brand Marketing will: (1.) develop a strategic portfolio growth plan; (2.) drive the annual planning process from Brand Reviews to Prioritization (3.) ensure flawless in-market execute of marketing tactics (4) track performance and course correct and (5) drive holistic product ownership and expertise to unlock business insights to action.
• The Senior Director Brand Marketing reports to the President and will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions while mentoring a team of Brand associates.
• Example focus areas include:
• Brand ownership and oversight of the portfolio, understand key business drivers to the apply learnings to accelerate growth.
• Partner with the sales organization to track in market performance, facilitate in crafting sell stories with retail customers and drive optimal shelf assortment.
• Work with our Insight Team to better understand consumer needs and purchase motivation, the What & Why.
• Brief internal and external agency partners for creative asset development and media planning to support plan tactics.

Requirements

• Minimum 15 years leadership experience with a CPG brand
• Direct experience with positioning a brand turnaround
• Experience with P&L ownership of the brands
• Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
• Collaborative attitude, work harmoniously with internal and external cross functional partners.
• BS/BA in business, marketing or related discipline required.
• Position is 100% in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis.
• Business travel is required for two annual sales meetings as well as Customer sales calls and Consumer research.

Preferred

• MBA preferred.