Senior Director, Brand Management (Timberland)

Responsibilities

• You’ll be responsible for planning and developing Timberland’s global cross-functional brand strategies and plans.
• The position requires extensive experience in cross-functional and integrated marketing.
• You are a firm believer in the power of brand elevation and always-on consumer engagement.
• You excel in consumer insights and brand marketing, and you are passionate about building inspirational brand marketing plans and concepts as part of the consumer-focused go-to-market (GTM) process.
• You bring the art and science of marketing together, and you are passionate about driving cross-functional teams to deliver integrated consumer journeys.
• Reporting to the Chief Marketing Officer, you will partner with our regional marketing teams, category brand marketing leaders, and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans
• You will build seasonal integrated plans and consumer journeys, as well as plans for the consumer moments that matter across the brand.
• You will play a pivotal role in bringing category teams together and building seasonal integrated marketing plans
• You will underscore the importance of always-on and reactive marketing. You excel in social and digital marketing and use these channels to drive personalized conversations with consumers
• You have a deep knowledge of sneaker culture, launch culture and segmented marketing approaches

Requirements

• At least five years of people leadership experience
• Experience in multi-channel, digital, social, integrated, and brand marketing, as well as industry-specific go-to-market strategy
• Experience in data-driven and consumer-insights-driven marketing and modeling
• High-level organizational skills
• Process-oriented and detail-oriented
• Highly motivated self-starter
• Effective verbal and written communicator
• Ability to manage multiple projects simultaneously, set goals, and prioritize tasks
• Proficient PC skills, including spreadsheets, word processing, and databases
• Keynote and PowerPoint skills, with the ability to create well-rounded, inspirational marketing plans and strategies

Preferred

• Cultural connectivity and an organic connection to art, music, action sports, and/or street culture are a big plus

Benefits

• Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.