Responsibilities

• Define Flamingo's mid- and long-term brand strategy, positioning, and competitive advantage, setting a clear point of view on where the category is going and leading us there
• Partner with the CMO on the 3–5 year growth roadmap, translating ambition into focused strategic priorities and bold growth platforms
• Turn consumer insights, data, and competitive intelligence into decisive action
• Own revenue, share, profitability, and brand contribution. Operate as the true business leader of the brand
• Lead annual and multi-year planning across the full funnel, focusing teams on the few initiatives that will disproportionately drive impact
• Allocate marketing investment with discipline and creativity, balancing performance and long-term brand building
• Anticipate risks, unlock opportunities, and make smart, data-informed pivots
• Shape portfolio and innovation strategy to keep the brand ahead of consumer needs and competitive pressure
• Drive end-to-end commercialization, ensuring innovation launches are strategically sound and flawlessly executed
• Orchestrate cohesive omnichannel execution across DTC, Retail, Amazon, Creative, Growth, and Brand Comms

Requirements

• 10+ years in brand management within consumer products, with strong CPG grounding; personal care/beauty/lifestyle experience preferred
• Proven business leader with experience owning a P&L, category, or brand portfolio
• Strategic and commercially rigorous, with the creativity and conviction to build differentiated brand platforms - not just optimize what already exists
• Equally fluent in data and storytelling. You can dissect a P&L in the morning and shape a brand narrative in the afternoon
• Experienced defining category strategy and innovation pipelines that anticipate where the market is going, not simply respond to it
• Deep omnichannel expertise across Retail, DTC, and Amazon, with a strong understanding of how brand and commercial channels work together
• Exceptional cross-functional leader who can align teams around a clear vision and inspire belief at all levels, including the C-suite
• Comfortable operating in ambiguity at pace, setting long-term strategy while driving execution and solving real-time challenges
• High intellectual horsepower: analytical, curious, imaginative, and comfortable connecting dots across data, culture, and consumer behavior
• Organized, accountable, and relentless in delivering meaningful business impact

Preferred

• Brand training (CPG/personal care a plus)

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands
• The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!