Responsibilities

• Map the full creative lifecycle end-to-end: brief, concepting, production, review, localization, activation, measurement — and the organizational model underneath it
• Diagnose where the current model breaks: handoff failures, approval bottlenecks, tooling mismatches, governance gaps, capacity constraints
• Design the target-state operating model spanning the CMO's strategic agenda, the studio's production reality, and the MarTech team's tooling decisions
• Define the governance layer: brand safety, rights management, model selection, approval routing, audit trail — the conditions under which legal and brand can say yes at speed
• Retro-engineer existing creative workflows into AI-powered pipelines: agents, prompts, models, human review steps — designed, not assembled from defaults
• Configure and integrate creative AI platforms against real brand and channel requirements: Adobe Firefly Services, GenStudio, ComfyUI, Figma plugins, Pencil, Typeface, Weavy
• Wire new pipelines into the existing stack — DAM, CMS, Workfront, MarTech — so they run inside the team's day, not alongside it
• Design human-in-the-loop patterns where creative judgment, brand compliance, and legal review stay in the workflow at the right points
• Own VP-to-C-suite relationships across CMO, CCO, studio lead, and MarTech lead — and the cross-functional teams (creative, marketing, technology, legal, procurement) that intersect to ship the work
• Translate between the CMO's brand and campaign agenda, the studio's production constraints, and the MarTech team's platform capabilities — without losing fidelity to any of them

Requirements

• 12-15 years across creative technology, content operations, consulting, or transformation delivery — with meaningful time spent both advising and building
• Deep fluency in modern creative production: how briefs become assets, where handoffs break, what brand and legal need to approve before something ships
• Track record of shipping in enterprise environments: real workflows in production, measured outcomes, capability transferred to client teams
• History of building — pipelines, methods, or capabilities you stood up that outlived the engagement that created them
• Commercial instinct: you have shaped scopes, structured pricing tied to outcomes, defended margin, and grown accounts through proof-driven expansion
• Background that bridges agency or studio environments and consulting or transformation work is a strong differentiator
• Hands-on experience configuring and integrating creative AI platforms against real brand and production requirements: Adobe Firefly Services, GenStudio, ComfyUI, Figma plugins, Pencil, Typeface, Weavy
• Working knowledge of the surrounding stack: DAM, CMS, Workfront, CDP, content APIs, and modern orchestration platforms
• Fluency with LLMs, prompt design, orchestration, and automation tooling applied to creative and content workflows
• Credible with CMOs on brand strategy, campaign performance, and creative operating model