Senior Digital/Traditional Media Specialist

Responsibilities

• Provide excellent customer service and maintain effective working relationships with internal and external customers.
• Develop and facilitate communication processes with Marketing personnel and stakeholders.
• Plan, coordinate, expedite, and execute marketing campaigns across web, social media, email, SMS, mobile applications, and digital advertising channels.
• Utilize branding, direct marketing, and audience-targeting strategies to increase visibility and market share.
• Maintain campaign calendars, project timelines, and status reports.
• Coordinate website content and serve as content administrator for mobile applications and digital platforms.
• Oversee Electronic Message Centers, digital signage, kiosks, video columns, and multimedia displays.
• Develop and maintain social media and content strategies.
• Create, review, proofread, publish, and monitor content across digital channels.
• Coordinate monthly loyalty, bingo, gaming, entertainment, and special-event direct mail campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Business Administration, or related field.
• Three (3) years of progressive experience in digital marketing, website administration, social media management, content management, advertising, or related communications functions; an equivalent combination of education and experience may be considered.
• Knowledge of the Gaming Division, its governing structure, and relationship to the Oneida Nation.
• Knowledge of business English, grammar, spelling, punctuation, and basic mathematics.
• Knowledge of branding, marketing, content strategy, direct marketing, and digital communications.
• Knowledge of content management systems, analytics platforms, email/SMS tools, and social media platforms.
• Skill in website administration, content management, project coordination, and analytics reporting.
• Ability to manage multiple projects, meet strict deadlines, and work independently.
• Ability to communicate effectively verbally and in writing.
• Ability to build and maintain effective working relationships with individuals of varying social and cultural backgrounds.