Senior Digital Performance Manager

Responsibilities

• Own the accuracy and reliability of analytics and conversion tracking across assigned client accounts
• Configure maintain troubleshoot and validate Google Analytics 4 and Google Tag Manager
• Monitor Google Search Console for search visibility indexing crawling and technical issues
• Implement and use Microsoft Clarity or similar tools to evaluate website behavior
• Establish and maintain event tracking conversion actions pixels UTMs and campaign measurement standards
• Diagnose tracking issues as websites forms campaigns and conversion paths change
• Build dashboards and reports that connect performance to client goals
• Translate data into practical recommendations while clearly communicating data limitations
• Develop SEO strategies covering technical health on-page optimization content search intent authority and conversion
• Conduct or oversee keyword research competitive reviews website audits and organic performance analysis

Requirements

• Seven or more years of progressive digital marketing experience
• At least four years of hands-on responsibility for analytics tracking and performance optimization
• Experience managing multiple clients, accounts, brands or campaigns at the same time
• Strong hands-on Google Ads experience, including setup keywords bidding, budgets tracking, optimization and reporting
• Experience managing Meta advertising and working knowledge of LinkedIn Campaign Manager
• Advanced working knowledge of Google Analytics 4 and Google Tag Manager
• Strong working knowledge of Google Search Console
• Experience using Microsoft Clarity or a similar heatmapping and session-recording tool
• Experience establishing, validating and troubleshooting events and conversion tracking
• Strong understanding of attribution full-funnel measurement campaign tracking and data limitations

Preferred

• Agency experience
• Experience with manufacturing, industrial, financial, staffing, healthcare or professional-services clients
• Experience with HubSpot, Salesforce or another CRM and marketing-automation platform
• Experience connecting digital activity to CRM pipeline or offline sales data
• Experience with Looker Studio, Microsoft Ads, YouTube, Google Display, Performance Max, Shopping or product feeds
• Familiarity with schema structured data, HTML CSS and website architecture
• Experience managing contractors developers or junior team members
• Experience supporting proposals scoping and new-business strategy