Responsibilities

• Own the strategy, performance and outcomes of an assigned book of enterprise retail media accounts
• Plan, build and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day management as the account requires it
• Investigate performance issues and opportunities, and bring recommendations clients act on
• Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practice
• Lead QBRs and strategic reviews, and support the client services team on renewals, growth conversations and escalations
• Build custom analyses, reports and automations where the standard tools and templates fall short
• Serve as the retail media subject matter expert for the region, supporting internal stakeholders across the business
• Mentor less experienced colleagues and contribute to team playbooks and process
• Partner with product development, sales, technical account management and sales engineers to drive platform innovation and capture market opportunity

Requirements

• US-based
• Ability to travel up to 10-15%
• Enterprise retail media ownership, as the senior owner accountable for strategy through execution rather than delivering someone else's plan.
• Amazon and Walmart, full stack (search and DSP). Hands-on across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search and Walmart DSP, plus Vendor Central, Seller Central and the 1P versus 3P distinction.
• AMC beyond the out-of-the-box templates, used to answer questions standard reporting cannot, build custom audiences and analyses (for example incrementality or multi-touch attribution), and change what a client does next.
• Analytical depth. Root-cause analysis rather than surface reporting, and the judgement to tie metrics back to the client's actual business objectives rather than optimising to a dashboard.
• Retail media ecosystem fluency. How retailer economics, onsite, offsite and DSP, 1P and 3P, and shopper marketing fit together, and why a tactic that works on one network fails on another.
• Advanced use of generative AI tools such as Claude to produce your own technical outputs, from reshaping data to reports, automations and custom agents. A software engineering background is not required.
• Strategic translation. Turning ambiguous client goals into strategy, plans and narratives clients can carry to their own leadership, built around Skai's technology and the right partners .
• Stakeholder range. Credible from the analyst running day-to-day to the executive who owns the budget, within the same account.

Preferred

• Breadth across other retail media networks: Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Amazon Retail Ad Service. Breadth across several matters more to us than depth in any single one.
• Agency-side background. This is the most directly relevant experience for the role, though we welcome strong candidates from the brand, retailer and platform sides.
• Coaching and informal leadership. You have mentored or trained less experienced colleagues, or built playbooks and documentation that outlast your involvement, and you are interested in growing into people management.
• Commercial exposure. Retention and growth of a book of business, QBRs with economic buyers, scoping new work.
• Total commerce context. Familiarity with how retail media sits alongside shopper marketing, trade budgets and joint business planning with retailers.
• Skai, or a comparable retail media or search management platform.
• Collaborating with a global team , both locally and virtually.

Benefits

• Equal Employment Opportunity: Skai, Inc. is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.
• The company offers best-of-breed advertising technology on the most impactful, highest-ROI media channels as well as a suite of data-driven insights, planning and measurement solutions to complement and maximize return from our solutions.
• In addition, you will also receive: - Dental and vision coverage - Employee share options program - Generous paid family leave policy - Flexible hybrid working model - Life insurance and short/long term disability - Professional growth stipend - Diversity and inclusion programs - Office commuting benefits - ClassPass Membership - Volunteering and community opportunities - Employee Assistance Program - Company sponsored employee social events - Office lunches and fully stocked kitchen