Responsibilities

• Campaign planning and optimization across programmatic, search and social channels.
• Present results, discuss strategy and plan for future campaigns with clients.
• Lead a team of planners, mentor juniors, and socialize new processes.
• Plan digital campaigns including research, strategy, analysis, and ongoing optimizations.
• Collaborate with client teams to develop solutions that hit client goals.
• Prepare and maintain media budgets and projections for internal teams and clients.
• Ensure timely and accurate delivery of multichannel plans and reports.
• Analyze campaign data daily/weekly to improve performance and flag optimizations.
• Stay current on technologies to identify value-driven ideas for clients.
• Support leadership of the Media Planning department and mentor staff.

Requirements

• 8+ years of experience developing and managing digital media campaigns, including at least two years as a senior member of a digital team.
• Bachelor’s degree or equivalent; marketing or communications preferred but not required.
• Wide understanding of programmatic media, search and paid social landscapes with ability to recommend tactics to drive donor file and revenue growth.
• Proactive self-starter who drives efficiency and productivity across the department.
• Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue is essential.
• Proficiency with Google Analytics, Google Ads, Bing Ads, Facebook, and programmatic display platforms preferred.
• Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks preferred; CMS knowledge a plus.
• Leadership and people management experience with customer-service orientation.
• Ability to manage multiple complex projects; detail-oriented and highly organized.
• Strong written and verbal communication skills.

Preferred

• Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
• Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some CMS knowledge helpful.
• Proficiency with Google Analytics, Google Ads, Bing Ads, Facebook, and programmatic display platforms.

Benefits

• Join the largest marketing and fundraising company in North America serving the nonprofit industry with a focus on innovation and growth.
• Collaborate with industry experts with over 5,000 employees across the enterprise.
• Comprehensive healthcare, paid holidays and generous PTO for work-life balance.