Responsibilities

• Lead the planning, execution, optimization, and scaling of multi-channel digital advertising campaigns across paid search and paid social platforms.
• Own campaign performance and optimization strategy, leveraging data analysis, audience insights, attribution modeling, and testing methodologies to exceed client KPIs.
• Manage trafficking and campaign setup within Search Ads 360 and Campaign Manager, including Floodlight implementation, QA, conversion tracking validation, and troubleshooting.
• Provide strategic recommendations on budget allocation, channel mix, audience segmentation, bidding strategies, and creative performance.
• Deliver performance reporting, campaign insights, and optimization recommendations to clients and senior leadership in a clear, consultative manner.
• Partner cross-functionally with creative, analytics, and account teams to align media strategies with broader campaign and fundraising objectives.
• Identify emerging advertising opportunities, platform capabilities, audience trends, and testing initiatives to drive innovation and improve campaign effectiveness.
• Establish and maintain rigorous quality assurance processes to ensure campaign accuracy, tracking integrity, and successful launches.
• Mentor junior team members and provide guidance on campaign execution, optimization best practices, and platform capabilities.

Requirements

• 5+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, Microsoft Ads, and Meta/Facebook advertising platforms.
• Proven success driving lead generation, donor acquisition, customer acquisition, and revenue growth through performance marketing initiatives.
• Deep expertise across paid search and paid social with the ability to develop integrated media strategies aligned to business objectives.
• Advanced proficiency in Google Ads, Microsoft Ads, Search Ads 360, Google Tag Manager, Google Analytics, and Meta Business Manager.
• Strong understanding of Floodlight tagging, conversion tracking, attribution methodologies, and implementation within Google Tag Manager.
• Experience with nonprofit and fundraising-focused CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, or Engaging Networks strongly preferred.
• Ability to independently manage multiple high-priority campaigns and complex client accounts in a fast-paced environment.
• Strategic thinker with strong analytical capabilities and a data-driven approach to optimization and decision-making.
• Exceptional attention to detail, project management, and organizational skills.
• Strong client-facing communication and presentation skills, with the ability to articulate campaign performance and strategic recommendations effectively.
• Bachelor’s degree or equivalent experience preferred; concentration in marketing, communications, analytics, or related field is a plus.

Preferred

• Experience with nonprofit and fundraising-focused CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, or Engaging Networks strongly preferred.

Benefits

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.