Senior Digital Marketing Specialist

Responsibilities

• Support the planning, setup, launch, and ongoing optimization of paid digital advertising campaigns across Google Ads, LinkedIn Ads, display, retargeting, and other relevant B2B channels
• Execute campaigns based on the advertising strategy, channel plans, budgets, target audiences, and performance goals
• Conduct keyword research and support paid search execution, including campaign structure, ad copy, bidding adjustments, negative keywords, quality score, and search-term optimization
• Build and refine B2B audiences using job function, seniority, industry, company size, geography, account lists, website behavior, and first-party data
• Monitor campaign budgets and pacing, identify potential issues or opportunities, and recommend adjustments
• Collaborate with content, creative, product marketing, and web teams to develop effective ad copy, visual assets, offers, and landing-page experiences
• Set up and run A/B tests across audiences, messaging, creative, formats, offers, bidding approaches, and landing pages
• Implement and maintain campaign tracking, including UTMs, conversion actions, pixels, platform events, naming conventions, and pre-launch quality assurance
• Monitor and report on paid media performance using metrics such as reach, engagement, click-through rate, cost per click, conversion rate, cost per lead, lead quality, influenced pipeline, and return on investment
• Analyze campaign results and provide concise insights and recommendations to improve targeting, creative, conversion, and investment efficiency

Requirements

• Degree in Marketing, Business, Communications, Analytics, or a related field
• 5 + years of hands-on paid digital advertising experience, ideally in B2B software or SaaS
• Demonstrated experience managing Google Ads and LinkedIn advertising campaigns from planning through optimization and reporting
• Strong understanding of paid search, paid social, display, retargeting, audience segmentation, account-based marketing, and full-funnel demand generation
• Demonstrate a forward-thinking mindset by proactively exploring, testing, and evaluating emerging advertising platforms and opportunities, such as OpenAI and Reddit, to expand audience reach, drive engagement, and optimize campaign performance
• Experience monitoring media budgets, pacing investment, forecasting performance, and making data-based recommendations
• Working knowledge of conversion tracking, UTMs, pixels, tag management, attribution, and campaign quality assurance
• Ability to analyze complex campaign data and communicate clear, practical recommendations to both marketing and business stakeholders
• Strong copywriting and creative judgment, with the ability to improve ad messaging and contribute to effective digital assets
• Excellent project management and organizational skills, with the ability to manage multiple campaigns, deadlines, regions, and stakeholders

Preferred

• Experience with landing-page optimization, A/B testing, and conversion rate optimization is preferred
• Familiarity with privacy-conscious advertising, consent requirements, and regional data protection considerations is preferred
• Experience in audit, risk management, information security, compliance, or GRC is a plus

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.