Responsibilities

• Running digital campaigns: You'll develop, launch, and optimize integrated marketing campaigns across digital and traditional channels, including paid search, display, social media, video, email, and direct mail, to drive member engagement and organizational growth.
• Managing paid media: You'll handle Google Ads, YouTube, streaming media, and paid social, including audience targeting, keyword research, testing, and budget optimization.
• Improving the website experience: You'll manage website content, landing pages, forms, and conversion paths, and apply SEO, local SEO, and AI search optimization best practices.
• Measuring and explaining results: You'll use Google Analytics 4, Google Ads, Meta Ads Manager, CrowdFiber, and CRM tools to track performance, run A/B tests, and build reports that explain what happened and what to do next.
• Supporting the customer journey: You'll manage marketing automation, email campaigns, and lead nurturing workflows that support acquisition and retention.
• Collaborating across teams: You'll partner with communications, community relations, creative and business stakeholders, member services, sales, and operations to keep campaigns connected to the bigger picture.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, or a related field, plus five to seven years of progressively responsible experience in digital marketing, campaign management, paid advertising, website optimization, marketing automation, lead generation, analytics, or marketing operations, or a combination of education and experience.
• Experience developing, executing, and evaluating campaigns across search, social media, email, website, and direct mail.
• Proficiency with Google Ads, including Search, Display, YouTube, and Performance Max campaigns.
• Knowledge of SEO, local SEO, content optimization, AI-powered search, and digital discoverability best practices.
• Understanding of customer journeys, marketing funnels, audience segmentation, lead nurturing, conversion optimization, and campaign automation.
• Ability to analyze campaign and website performance, conduct A/B testing, and translate data into actionable recommendations.
• Strong written and verbal communication skills, with the ability to explain results to a range of audiences.

Preferred

• Experience in utilities, telecommunications, broadband, technology, subscription-based services, or customer acquisition marketing.
• Google Ads, Google Analytics, Meta Blueprint, HubSpot, marketing automation, or related digital marketing certifications.
• Experience with CRM and marketing automation platforms, campaign attribution, and reporting tools.
• Strong project management and organizational skills, with experience managing multiple priorities across departments.

Benefits

• Competitive Pay: Starting wage between $76,000 to $96,000, based on qualifications, education, and experience.
• Outstanding Benefits: 100% employer-paid medical with employer contributions to a Health Savings Account (HSA), plus dental, vision, Short-Term Disability (STD), Long-Term Disability (LTD), tuition reimbursement, Employee Assistance Program (EAP), and other valuable benefits.
• Future-Ready: Build your financial security with a 401(k)-plan featuring up to a 10% employer contribution.
• Rest and Renewal: Receive 40 hours of PTO after your first 8-hour workday, with additional PTO accrued weekly based on years of service, in addition to ten paid holidays.
• Community Focused: Be part of a cooperative that actively supports local initiatives and strengthens the communities we serve.