Senior Digital Marketing Specialist

Responsibilities

• Lead the planning, execution, optimization, and reporting of digital acquisition campaigns across paid search, paid social, OTT, display, retargeting, and digital audio platforms
• Develop and implement strategies to improve ROAS, conversion rates, customer acquisition efficiency, and overall digital marketing performance
• Oversee SEO performance monitoring, keyword strategy, and content optimization initiatives across resort websites
• Lead landing page strategy and conversion optimization efforts to improve digital booking and lead generation performance
• Ensure accurate implementation of UTMs, conversion tracking, attribution models, and analytics frameworks across digital campaigns
• Partner with internal stakeholders to align campaign strategies with seasonal initiatives, promotions, and business goals
• Maintain performance dashboards and executive-level reporting that communicate campaign effectiveness and strategic insights
• Collaborate with creative and content teams to ensure digital assets are optimized for engagement and conversion performance
• Manage digital marketing budgets, invoice coordination, and media pacing oversight
• Identify emerging digital trends, technologies, and platform opportunities to improve marketing efficiency and effectiveness

Requirements

• 6+ years of experience in digital marketing, performance marketing, SEO, or digital strategy
• Advanced hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, Microsoft Ads, OTT, and emerging digital channels
• Strong expertise in Google Analytics (GA4), attribution modeling, UTMs, and conversion tracking implementation
• Strong analytical and reporting skills with the ability to translate data into actionable business insights
• Strong project management, prioritization, and organizational skills in a fast-paced environment
• Experience working with Canva or other creative design tool to generate Ad content at scale

Preferred

• Agency experience managing multi-brand or multi-property accounts. Industry experience in hospitality, resort, travel, or tourism is a plus.
• Experience leading A/B testing, audience segmentation and personalization initiatives
• Knowledge of CRM-integrated campaigns, lifecycle marketing, and email retargeting strategies
• Experience managing external vendors, media agencies, or platform partners
• Familiarity with SEO tools such as SEMRush, Moz, Screaming Frog, Search Console, and technical SEO best practices
• Experience mentoring junior marketers or leading cross-functional digital initiatives