Senior Digital Marketing Specialist at Exotec | Atlanta, GA

Exotec

Senior Digital Marketing Specialist

Atlanta, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize Exotec’s end-to-end digital marketing engine across paid and owned channels, SEO/GEO, site experience, and cross-functional collaboration to drive lead generation and measurable ROI.

Growth Engine: Direct, manage, and optimize Paid Search, Paid Social, Display, Email, and Web campaigns for lead generation and pipeline impact.
Site & Content: Own the website experience, collaborate on briefs, ad copy, visuals, and landing pages to boost engagement and conversions.
Measurement & Governance: Report on ROI/KPIs, benchmark against competitors, and manage agencies and budgets with finance alignment.

Job Description

Responsibilities

Create, optimize, and execute Exotec's digital marketing strategy across Paid Search, Paid Social, Display, Email, Web, and other channels.
Develop and implement SEO & GEO strategies, with active oversight of our digital marketing agency.
Own day-to-day website management to deepen engagement and support lead generation.
Craft strategic briefs and collaborate with Marketing teammates to translate briefs into ad copy, visuals, and landing pages for digital campaigns.
Measure and report campaign performance against ROI and KPIs.
Conduct digital benchmarks against competitors to identify opportunities.
Manage day-to-day relationships with contracted agencies and internal teams to deploy campaigns.
Collaborate with finance to set and maintain budget.

Requirements

5-7 years of hands-on digital marketing experience.
Proven leadership of SEO/SEM, marketing database, email, social media, and/or display campaigns.
Advanced in Google Analytics, Tag Manager, and Optimize.
Experience with Salesforce & Pardot; GDPR execution is preferred.
Working knowledge of HTML, CSS, and JavaScript development and constraints is preferred.
Excellent English communication and stakeholder leadership to drive cross-functional decisions.
Strong project management and attention to detail.
Experience in a B2B tech company or similar fast-paced industry is preferred.
Experience working in an international environment.
Travel up to 20% to attend trade shows and conferences as needed.

Nice to have

Experience with Salesforce & Pardot.
GDPR regulations and execution is preferred.
Working knowledge of HTML, CSS, and JavaScript development and constraints is preferred.
B2B tech company experience or similar fast-paced industry preferred.
Experience working in an international environment.
Travel up to 20% to attend trade shows and conferences as needed.

Benefits

Competitive compensation package, inclusive of salary and annual bonus
Comprehensive medical, dental and vision coverage
Generous vacation and time off policy
401(k) with company match up to 5%
Continuous opportunities for training and development in an international setting
Beautiful, newly renovated office space in midtown Atlanta

Exotec

4.5 Glassdoor

Exotec® builds elegant goods-to-person warehouse robotic solutions for the world's largest brands. The company combines the best of hardware and software to offer flexible warehouse systems that drive operational efficiency, add resiliency, and improve working conditions for warehouse operators. 30+ industry-leading brands including Carrefour, Decathlon, Gap, and Uniqlo trust Exotec to improve their operations and profitably navigate rapid shifts in business models and customer expectations.For more information please visit https://www.exotec.com/

Founded in 2015

Wasquehal, Hauts-de-France, FRA

1.1K employees (38 in marketing)

www2.exotec.com/l/884033/2025-01-10/6vbmb

97% recommend to a friend