Responsibilities

• Define UniVista's enterprise digital marketing strategy across all channels, serving as the internal authority on where we play, how we win, and what we prioritize
• Build the digital roadmap: channel mix, budget allocation framework, testing agenda, and performance targets that align to company growth objectives
• Establish the digital playbook, channel standards, and governance model the broader marketing team and franchise network execute against
• Identify whitespace and competitive opportunity across the digital landscape; bring forward-looking recommendations to CMO and senior leadership
• Own strategy and performance accountability across SEO, SEM/paid search, paid social, email marketing, and marketing automation
• Manage and optimize paid media investment with full ownership of CPL, CAC, and marketing-attributed growth
• Oversee SEO strategy including technical SEO, on-page optimization, local and national search, and content-driven organic growth
• Lead marketing automation architecture including lead nurturing, trigger-based campaigns, segmentation, and CRM integration
• Own the digital performance reporting framework: dashboards, attribution models, and executive-level reporting that connect digital activity to business outcomes
• Drive a continuous experimentation culture through structured A/B testing and channel optimization across all digital properties

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, or related field
• Minimum 5+ years of direct digital marketing experience (SEO, SEM, social media, email marketing, marketing automation, or similar)
• Deep expertise in at least one major digital channel or platform
• Proven track record of improving digital performance and driving measurable results
• Strong analytical skills with ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills
• Experience with digital marketing tools and platforms (Google Analytics, advertising platforms, marketing automation software, etc.)
• Ability to think strategically while managing tactical details
• Strong project management and cross-functional collaboration skills

Preferred

• Experience in regulated industries (insurance, financial services, etc.)
• Familiarity with compliance requirements for digital marketing
• Experience leading digital transformation or channel optimization initiatives
• Knowledge of customer acquisition, retention, and lifetime value strategies
• Experience with A/B testing and experimentation methodology
• Bilingual capabilities (English/Spanish) a plus

Benefits

• Real base pay — Competitive salary based on experience and license held
• Paid Time Off — 1 week PTO to start, growing with tenure
• Medical Insurance — Comprehensive health coverage for you
• Sick Time — Dedicated sick time separate from your PTO
• Dental & Vision — Comprehensive dental and vision coverage
• Performance Bonus — Structured plan tied directly to your results
• Supplemental Plans — Voluntary supplemental options available
• Employee Referral — Earn rewards for bringing great talent in
• Basic Life Insurance — Company-paid life insurance
• Career Growth Path — CSR → Agent → Team Lead → Manager → Owner