Digital Marketing Strategy Specialist
Accenture
Carmel, IN (Remote)
$59K/yr - $206K/yrIn-houseFull-timeSenior level
16 hrs ago
Digital Marketing Manager
Los Angeles, CA (On-site)
$115K/yr – $125K/yrMid Level5+ years expFull time
Posted 16 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Performance Monitoring: Directly review, track, and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta Ads Manager, and Google Analytics (GA4).
- Reporting: Generate periodic reports on traffic, leads, enrollments, and demographics, highlighting performance trends and opportunities for program improvement.
- Deep-Dive Analysis: Examine the relationship between advertising performance, website activity, and conversion rates to enhance campaign efficiency and the overall user experience.
- Budget Optimization: Manage campaign budget pacing and recommend marketing budget adjustments based on historical performance and data-driven insights.
- Market Insight: Monitor competitor activity and broader market trends across local territories, sharing significant findings with senior management.
- Franchisee Support: Prepare reports linking website traffic to advertising performance and participate in performance review calls to address concerns and outline next steps.
- Documentation: Support the creation and maintenance of standard operating procedures (SOPs) and testing playbooks for marketing programs.
Requirements
- 5+ years of hands-on digital marketing, performance marketing, or analytics experience with direct ownership of Google Ads and Meta campaign management and budgets (agency experience serving multi-unit brands a plus)
- Multi-location, franchise, or local-marketing-at-scale experience (Preferred)
- Expert knowledge of advertising platforms, conversion setups, and data analysis.
- Basic knowledge of Google Analytics (GA4), campaign reporting, structured A/B testing, and translating platform data into business decisions.
- Excellent written and verbal communication skills with the ability to translate technical media metrics into clear recommendations for business partners.
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
- Bachelor’s degree required.
Benefits
- Flexible schedule
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401(k)
- 401(k) matching
- Referral program
Mathnasium - The Math Learning Center
4.1 Glassdoor
The Mathnasium MissionTeach children math so they understand it, master it, and love it. Math can change their lives, and they can change the world. Mathnasium makes math make sense, building children's confidence and a deep understanding and lifelong love of mathematics. With more than 1,000 locations on four continents, our franchised and company-owned learning centers provide tutoring from pre-K through high school.The Mathnasium MethodTM increases a child's math competency and improves their lives by opening the doors to higher education, greater career opportunities, and a better future. It is in that sense that we aim to change the world ... one child at a time.Our teaching method, the Mathnasium MethodTM, is the life’s work of Larry Martinek, Mathnasium’s Chief Instructional Officer and a teacher and math teaching consultant in the Los Angeles area for more than 35 years. The Mathnasium MethodTM uses a time-tested, customized program which stems from a unique assessment to identify what students need to improve their math skills. We offer personalized instruction, proprietary worksheets, and games to build Number Sense and provide a fun and supportive environment in which children can learn and practice math.
Founded in 2002
Los Angeles, California, USA
6.8K employees
81% recommend to a friend
89% CEO approval
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$455.2K
Traffic Source Mix
Search
35.7%
Direct
55.3%
Referral
3.1%
Social
2%
Paid
1.6%
Headcount Trend
Current headcount: ~6.9K
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Series Unknown, 2 years ago
Funding History
- Feb 2024Series Unknown
