Responsibilities

• Reviewing weekly and monthly client performance across revenue, new client acquisition, ROAS, CPA, lead volume, conversion rates, Google Ads, Meta Ads, SEO, and website performance.
• Identifying the story behind the numbers rather than simply reporting metrics.
• Diagnosing performance issues and determining their likely root causes.
• Identifying opportunities to improve performance, scale successful campaigns, and increase client growth.
• Developing clear action plans for accounts that are underperforming.
• Providing strategic direction to Google Ads, Meta Ads, SEO, social media, website, email/SMS, and reporting specialists.
• Ensuring marketing channels work together rather than operating in silos.
• Reviewing marketing budget allocation and recommending where spend should increase, decrease, or be redistributed.
• Identifying new campaigns, offers, audiences, landing pages, services, or strategies that should be tested.
• Monitoring competitors, market changes, seasonality, and changes in client demand.

Requirements

• Strong experience in digital marketing strategy and performance marketing.
• A solid understanding of Google Ads and Meta Ads performance.
• Working knowledge of SEO, local SEO, landing pages, conversion optimization, websites, email/SMS, and social media.
• Strong analytical skills and the ability to interpret marketing and business data.
• Experience working with metrics such as ROAS, CPA, CPL, conversion rate, revenue, lead volume, and customer acquisition.
• The ability to identify trends, diagnose performance problems, and recommend clear solutions.
• Experience managing or providing strategic direction across multiple client accounts.
• Strong written and verbal communication skills.
• Excellent organization and follow-through.
• The ability to prioritize high-impact work instead of simply completing a list of tasks.