Responsibilities

• Ensure alignment of all paid digital initiatives with business priorities, solution-level goals, and defined KPIs, including pipeline contribution, revenue impact, and efficiency metrics.
• Develop, execute, and optimize paid digital programs across channels, including paid search (Google Ads and Bing Ads), paid social (LinkedIn, Meta), display, retargeting, and B2B review and marketplace platforms (e.g., Capterra, Software Advice, SHRM MediaBrains) to support pipeline and revenue targets.
• Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas.
• Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey.
• Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions and customer pain points.
• Leverage AI-powered bidding, audience targeting, creative testing, and optimization tools within paid platforms to improve efficiency and performance.
• Use AI and automation to scale keyword expansion, ad variation testing, audience segmentation, and performance insights.
• Apply predictive and behavioral data to inform spend allocation, audience prioritization, and conversion optimization.
• Continuously evaluate and pilot emerging AI-driven advertising tools and capabilities to maintain a competitive edge.
• Prepare and present performance insights, recommendations, and strategic readouts to senior marketing leadership and cross-functional stakeholders, including C-suite and executive audiences, translating complex data into clear business impact.

Requirements

• 4–6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment.
• Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn), display, and retargeting campaigns.
• Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution.
• Experience using marketing automation platforms (HubSpot) and CRM systems (Salesforce).
• Proven ability to analyze data, identify insights, and translate performance data into optimization actions.
• Experience collaborating cross-functionally with product marketing, sales, and operations teams.

Preferred

• Experience marketing HR, payroll, compliance, or SaaS solutions.
• Familiarity with regulated or compliance-driven industries.
• Experience supporting multi-solution or portfolio-based marketing strategies.
• Exposure to conversion rate optimization, landing page optimization, and personalization strategies.

Benefits

• Health, Dental & Vision Insurance *
• 401 (k) + Employer Match *
• Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
• STD, LTD & Group Life Insurance
• Paid Parental Leave
• Pet Insurance
• FSA & HSA Options
• Employee Assistance Program
• Remote Work
• Career Advancement & Professional Development Opportunities