Responsibilities

• Produce and distribute the twice-weekly UVA Media Advisory newsletter, including drafting, editing, formatting, and quality assurance.
• Maintain and improve the health of our media contact listserv by researching, adding, organizing, and removing contacts as needed.
• Monitor engagement trends and recommend ideas to improve newsletter performance and user experience.
• Brainstorm and test creative ways to make content easier for journalists to scan, discover relevant stories, and connect with our team for interview opportunities.
• Work across a broad array of UVA experts and topic areas.
• While not a responsibility, this role carries the opportunity to contribute to University Communications’ broader overall strategy and content.

Requirements

• Currently enrolled as a full-time student at the University of Virginia.
• Passionate long-term interest in the mission of public universities and how that mission intersects with public relations, digital marketing, communications, and the role of journalism in our society’s health and vibrance.
• Dedicated to execution. Demonstrated track record of drawing energy from the work of regular production cycles.
• Basic proficiency or ability to learn email marketing software (Marketing Cloud, MailChimp, etc.)
• Committed collaborator who gravitates toward team settings.

Preferred

• Experience with email marketing platforms (Marketing Cloud, Mailchimp, etc.)
• Experience creating newsletters, editorial content, or strategic messaging for varying audiences.
• Interest in journalism, media relations, and academic research.