Responsibilities

• Develop and execute the digital marketing strategy for the Production Software division aligned with global commercial, product, and revenue objectives.
• Translate business priorities into integrated digital programs designed to generate awareness, demand, qualified leads, pipeline, and revenue.
• Build scalable digital customer journeys across the full funnel, from awareness and consideration through conversion, adoption, expansion, and retention.
• Continuously evaluate emerging digital channels, technologies, and marketing practices that can improve commercial performance.
• Plan, launch, manage, and optimize integrated digital campaigns across channels including paid search, paid social, display, retargeting, email, organic search, webinars, content syndication, and other digital channels.
• Partner with Product Marketing and Demand Generation teams to translate customer insights, value propositions, and product messaging into high-performing digital campaigns.
• Partner with internal digital and web teams to improve the Production Software digital customer experience.
• Drive strategies to increase qualified organic traffic through SEO, content optimization, technical improvements, and search-intent alignment.
• Leverage marketing automation, CRM, analytics, personalization, and digital marketing technologies to create scalable and measurable customer journeys.
• Partner with Marketing Operations and Sales Operations to improve lead capture, scoring, routing, nurturing, attribution, and reporting.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field, or equivalent professional experience.
• 5+ years of experience in B2B digital marketing, demand generation, growth marketing, performance marketing, or related roles.
• Demonstrated experience developing and executing digital marketing strategies that contribute to pipeline and revenue growth.
• Strong experience with digital channels including paid search, paid social, SEO, email marketing, retargeting, landing pages, and marketing automation.
• Experience working with marketing automation and CRM platforms such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, Eloqua, or similar technologies.
• Strong understanding of digital analytics, attribution, funnel performance, conversion optimization, and campaign measurement.
• Experience developing dashboards and communicating marketing performance to senior stakeholders.
• Demonstrated ability to use data to make decisions and continuously optimize marketing performance.
• Experience working across multiple markets, regions, business units, or brands within a global organization.
• Experience marketing B2B software, SaaS, CAD/CAM, manufacturing technology, industrial software, engineering software, automation, or other complex technical solutions.