Responsibilities

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
• Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.
• Own the strategy and execution of digital content programs designed to drive pipeline, including:
• Long-form and thought leadership content targeting developer and enterprise buyer audiences
• Campaign-specific content assets that support awareness, consideration, and deal acceleration
• Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
• Always-on content programs aligned to product, campaign, and GTM priorities
• Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought.

Requirements

• 7–10+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
• Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.
• Experience operating across both PLG and SLG go-to-market models.
• Strong background in content strategy, campaign execution, and marketing automation platforms.
• Track record of building and optimizing integrated content programs in close partnership with sales.

Preferred

• Experience operating across both PLG and SLG go-to-market models.
• Strong background in content strategy, campaign execution, and marketing automation platforms.

Benefits

• In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend.
• Our wellness programs will help you stay in the best of your physical and mental health.
• Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about.
• We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves.
• In person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year.