Responsibilities

• Team management
• Managing and collaborating with other contractors and team members
• Finding, vetting and managing new contractors
• Direct all organic content across social media (Instagram, Facebook, LinkedIn, TikTok, etc), YouTube, and The Healthspan Podcast
• Produce content end-to-end: video clips from long-form footage, behind-the-scenes practice content, “what it's like to be a member” storytelling, and patient testimonial capture and showcasing
• Lead and coordinate an outsourced creative team: videographer, graphic designer, and marketing/social media VA for editing, caption creation, and publishing
• Schedule, organize, and manage podcast production and distribution
• Manage community engagement: comments and DMs across all social platforms and YouTube with the help of a Marketing VA
• Maintain brand voice consistency and clinical accuracy across every touchpoint (in partnership with our physicians)
• Own all paid media strategy and performance across Meta and Google, working with dedicated media buyers to optimize targeting, creative, keywords, audiences, and geography

Requirements

• Hands-on experience with CRM platforms and marketing automation (lead tagging, pipelines, workflows, troubleshooting)
• Proven success managing paid media (mainly Meta and Google) and working with media buyers or agencies to hit performance targets - Must demonstrate experience scaling marketing budgets from approximately $50,000 to $150,000
• Strong content production instincts. Meaning, you can direct video, write compelling copy, and know what performs on each platform
• Experience managing VAs, contractors, or a small team across creative and operational functions
• Experience with both digital and local/community marketing
• Excellent writing ability to produce email sequences, newsletters, ad copy, and web copy that accurately represents the brand and message
• Comfortable leveraging AI tools to accelerate content creation, copywriting, research, and operational efficiency while maintaining high quality and brand standards

Preferred

• Healthcare or medical practice marketing experience, with comfort learning and accurately using clinical terminology
• Experience marketing high-ticket, consultative, or membership-based services
• Familiarity with webinar funnels and event-based lead generation
• Direct experience with GoHighLevel (or similar all-in-one CRM/funnel platforms)
• Basic video editing ability or fluency directing editors
• Understanding of healthcare marketing compliance considerations (testimonial usage, health claims)
• Experience with directing and facilitating marketing webinars

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance