Senior Marketing Manager, Smart Supply (Ad Curation)
Atlanta, GA (Remote)
Posted 10 hrs ago
Job Summary
Own and execute the Smart Supply marketing strategy across PR, content, events, field, and community, shaping the direction and building go-to-market for product launches.
- Own strategy development and cross-channel execution
- Drive field, events, and partner-driven narratives
- Develop stories and case studies with named clients and partners
Job Description
Responsibilities
- Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.
- Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.
- Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.
- Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.
- Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.
- Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.
- Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.
Requirements
- 6+ years of B2B marketing experience, with strong exposure to AdTech, programmatic advertising, digital media, or the broader media supply ecosystem.
- Strong understanding of the programmatic landscape, including supply-side dynamics, SPO, SSPs, DSPs, and related industry trends.
- A strategic generalist who is comfortable both shaping marketing and go-to-market direction and executing hands-on across multiple channels, including PR, content, thought leadership, events, field marketing, and partner programs.
- Experience marketing a technical product, platform, or solution. Experience with new product launches or emerging categories is a strong plus.
- Excellent writing, positioning, and messaging skills, with the ability to translate complex or technical concepts into clear and credible narratives for different audiences.
- Experience developing client or partner stories, case studies, and other external-facing content.
- Experience collaborating with external partners, media, agencies, industry associations, or technology partners.
- Able to work independently, set priorities, take ownership, and drive initiatives from strategy through execution.
- US-based and comfortable working in a remote-first, globally distributed team.
AI Digital
AI Digital is a end-to-end programmatic consultancy helping agencies and brands plan, optimize, and measure media with speed and precision.Through our Open Garden approach and AI Digital Labs - our innovation and consulting arm, we fuse AI with human expertise to unlock smarter, faster, and more accountable outcomes.We meet clients where they are and help them move fast, whether they’re navigating fragmented platforms, breaking free from walled gardens, or operationalizing AI for real-world results. No bias. No black boxes. Just performance.Why Clients Choose AI Digital- AI-enhanced planning and forecasting in under 30 seconds- Custom KPI engine + proprietary metrics like the Impact Score and Accountability Score- 99.9% premium supply access, no DSP bias- Real-time optimization powered by machine learning and expert oversight- Dedicated consulting to future-proof your AI readinessWe don’t just promise AI transformation - we deliver it.We don’t replace expertise, we amplify it.
