Responsibilities

• Walk a client through what the Google buyer did last week and explain why it matters to their business.
• Read a Performance Max structure and identify surface-level issues (asset group logic, audience signals, feed health, branded contamination).
• Hold your own on branded spend strategy: when it makes sense, when it inflates ROAS, and how to have that conversation with a founder who wants to see the branded number stay high.
• Diagnose common Shopify feed and Merchant Center issues well enough to know whether it is a buyer problem, a dev problem, or a platform problem.
• Explain the difference between Search, Shopping, PMax, and Demand Gen in plain language, and know when each fits the client's business.
• Read GA4 and Looker Studio reports critically. Spot when attribution windows, conversion lag, or platform reporting differences are creating a false signal.
• Talk through MER, blended CAC, and incrementality without hiding behind platform ROAS.
• You do not need to be able to rebuild account structures or set up conversion tracking from scratch. You do need to be the person clients trust to translate what our specialists are doing and why.
• Strategy & Planning: Work with our Head of Paid Media to help develop cross-channel strategies across Meta, Google, TikTok, CTV, and email that connect to business goals.
• Strategy & Planning: Help shape budget allocation recommendations based on attribution analysis and conversion data.

Requirements

• 5+ years managing performance marketing campaigns or client accounts with strategic responsibility.
• Direct hands-on experience with Google Ads (Search, Shopping, Performance Max, Demand Gen) at a level that lets you speak to structure, strategy, and diagnostics, not just report on it.
• Working knowledge of Meta Ads and TikTok Ads deep enough to lead client conversations across all three channels.
• Fluency in GA4, Looker Studio, and cross-channel attribution. You can read a report critically and spot when something is off.
• Experience with accounts spending $100K+ monthly, or equivalent complexity in budget management.
• Agency background strongly preferred. If in-house, you have worked directly with external partners or exec-level stakeholders in a strategic capacity.
• Proven ability to navigate difficult conversations and maintain trust when delivering hard truths.
• DTC or e-commerce experience required. Premium or luxury vertical strongly preferred.
• Comfortable in remote, async environments with distributed teams.
• Strong project management skills, with the ability to keep creative production, campaign launches, and cross-functional timelines on track without things slipping.

Benefits

• Benefits: Paid time off, paid holidays, professional development support. Fully remote.