Responsibilities

• Own end-to-end management of Jasper's paid media portfolio — LinkedIn Ads and Google Search — including campaign architecture, audience development, keyword and bidding strategy, budget pacing, and in-platform optimization.
• Stand up and scale emerging channels — OpenAI/ChatGPT ads, Google AI Max, and AI-search advertising platforms — running structured tests with clear success criteria and scaling what earns its budget.
• Drive efficiency and scale: build bottoms-up budget plans, manage monthly allocation and pacing across channels and audience tiers, and continuously reallocate spend toward the campaigns, audiences, and creative that produce qualified pipeline.
• Optimize to pipeline, not leads: manage toward down-funnel outcomes (SQLs, SQOs, pipeline, and closed-won revenue) and deliver clear, executive-ready reporting that ties channel-level performance to company impact.
• Power Jasper's account-based marketing motion: build and maintain tiered target-account audiences, plan reach and frequency by tier, and launch one-to-one and one-to-few campaigns in partnership with Sales.
• Own the health of conversion tracking and attribution with Marketing Operations and Data Science — CRM-to-platform conversion imports (HubSpot/Salesforce), conversion APIs, and multi-touch attribution — proactively diagnosing and fixing measurement gaps.
• Partner with creative and content teams on a steady cadence of ad testing and iteration, translating performance data into sharp creative briefs and putting customer stories, reports, and webinars to work as campaign fuel.
• Support integrated demand programs — webinar promotion, gated content, and remarketing — ensuring paid media amplifies the broader growth marketing calendar.
• Apply AI tools and automation to improve the speed and quality of campaign analysis, reporting, and execution.

Requirements

• 5+ years of hands-on B2B performance marketing experience, ideally in high-growth SaaS supporting an enterprise or account-led sales motion.
• Deep, in-platform expertise in LinkedIn Ads and Google Ads at meaningful scale (multi-million-dollar annual budgets), plus genuine curiosity about emerging AI advertising channels.
• A pipeline-first mindset: a track record of measuring and optimizing paid programs against pipeline and revenue — not just CPL or MQL volume — and communicating that impact to leadership.
• Fluency in B2B measurement: CRM-integrated conversion tracking, HubSpot and Salesforce, multi-touch attribution, and the judgment to know what the data can and can't tell you.
• Rigorous budget management skills — forecasting, pacing, and bottoms-up planning — with a bias toward efficiency.
• Strong analytical instincts and comfort using data to diagnose problems, prioritize investment, and improve funnel performance.
• Curiosity about AI and a demonstrated ability to apply AI, automation, and emerging technologies to improve how marketing works.
• A fast-moving, high-ownership operating style — comfortable managing channels day-to-day while driving longer-term strategy and testing roadmaps.

Benefits

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave