Responsibilities

• Own our website as a marketing engine: drive the strategy and hands-on execution to make it a strong hub and draw for CISOs and other security/risk decision-makers, and a reliable, high-volume source of inbound leads.
• Lead SEO, GEO, and AEO strategy and execution to maximize visibility across traditional search and AI-driven discovery.
• Continuously test and improve conversion rates across the website and landing pages — from traffic to form fill to marketing-qualified lead.
• Plan, launch, and optimize paid advertising campaigns on LinkedIn and other relevant platforms, managing budget and reporting on pipeline impact.
• Own marketing operations: lead scoring, routing, digital nurture programs, campaign infrastructure, and the health of our marketing automation stack (HubSpot).
• Own metrics and measurement across all marketing channels — not just digital — including traffic, conversion, cost-per-lead/SQL, and channel attribution.
• Lead marketing planning: build and manage the plan across budget, MQL/SQL output targets, and cost per channel, and use that plan to guide where we invest and where we pull back.
• Build and deploy AI agents and workflows (your own, and those built into the platforms we use) to drive efficiency and output across content, campaigns, and operations.
• Evaluate and help select new AI-powered marketing tools, and help define what an AI-native marketing function looks like in practice at CYGNVS.
• Partner cross-functionally with content/brand, the MDR team, and sales to ensure digital programs feed a consistent, high-quality pipeline.

Requirements

• 5+ years in growth or digital marketing, ideally in B2B SaaS, with real ownership of a website as a lead-generation asset.
• Marketing operations experience is a plus, but this role needs someone whose core background is growth/digital marketing, not marketing ops alone.
• Proven, hands-on SEO experience, plus working knowledge of (or strong interest and early experience in) GEO/AEO.
• Track record of running conversion rate optimization programs with measurable lead or pipeline impact.
• Hands-on experience planning and running paid social/search campaigns, particularly on LinkedIn.
• Strong marketing operations fundamentals: comfort owning a marketing automation platform (HubSpot or equivalent), building nurture programs, and reporting on funnel metrics.
• Genuinely AI-forward: you already use AI agents and tools to multiply your own output, and you're excited to build workflows and evaluate tools for a whole team, not just yourself.
• A builder's mindset — comfortable owning ambiguous, broad scope and prioritizing with a clear sense of what matters most in a fast-growing startup environment.
• A positive, can-do attitude — you see obstacles as problems to solve, not reasons to slow down, and you're not easily rattled by the ambiguity of a function still being built.
• Strong analytical skills and comfort in reporting tools/dashboards to translate data into clear recommendations.

Preferred

• Experience marketing to security, IT, or risk buyers (CISOs and similar personas), or in the broader cybersecurity/enterprise SaaS space.
• Experience building custom GPTs/agents or working with AI marketing platforms beyond default, out-of-the-box features.
• Experience marketing to or through insurance industry channels/partners.