Senior Digital Marketing Manager

Responsibilities

• Plan and run integrated campaigns across awareness, consideration, and conversion stages
• Build nurture programs that move prospects from first visit to sales conversation
• Partner with the Growth team to define lead stages, scoring, and handoff to sales
• Own campaign calendars, budgets, and launch timelines
• Build and manage emails, workflows, lists, forms, and landing pages in HubSpot
• Write and produce campaign content for email, nurture, webinars, and events
• Maintain database health, segmentation, deliverability, and contact property standards
• Keep marketing and CRM data aligned so reporting stays accurate and trusted
• Define and refine our ideal customer profile and buyer personas with marketing and growth leadership
• Build, enrich, and validate target account and contact lists using prospecting and enrichment tools

Requirements

• 6-8+ years in B2B digital marketing, including 3+ years in a senior role, ideally in professional services, consulting, or MarTech
• Proven record of building inbound programs that generate qualified pipeline
• Advanced hands-on experience with HubSpot Marketing Hub (workflows, lists, forms, landing pages, and reporting) is required
• Experience building and managing ICP and target account databases with tools such as Apollo, ZoomInfo, or similar
• Working knowledge of paid search and paid social, including Google Ads and LinkedIn Campaign Manager
• Strong SEO skills and comfort with GA4, Google Search Console, and SEMrush or similar tools
• Excellent conversion-focused copywriting for web, landing pages, and email
• Experience with technology partner co-marketing (Adobe preferred) and running webinars and virtual events
• Experience with WordPress and basic HTML
• Comfort with dashboards, attribution, A/B testing, and funnel metrics

Benefits

• flexible PTO policy, 60% employer paid medical insurance coverage options, 100% employer paid dental and vision insurance, 401k 4% company matching, profit sharing, education assistance, paid parental leave, performance-based salary increases, year-end incentive bonuses.