Senior Digital Marketing Manager

Responsibilities

• Develop and lead the overarching US digital marketing strategy, ensuring activity supports brand, commercial, retail, and revenue objectives.
• Own integrated media planning across retail media, paid search, paid social, CTV, Amazon AMS, Amazon DSP, DTC, and emerging digital channels.
• Define channel roles, investment allocation, audience strategy, KPIs, and measurement frameworks across the digital ecosystem.
• Lead Amazon and retail media strategy, including campaign planning, budget management, optimization, performance reporting, and full-funnel growth opportunities.
• Analyze performance across channels and translate data into clear recommendations that improve media efficiency, customer acquisition, conversion, and ROI.
• Partner cross-functionally with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global/UK E-commerce teams to align digital activity with broader business priorities.
• Manage and mentor the Digital Marketing Manager, providing strategic direction, coaching, prioritization, and performance feedback.
• Own digital media budgets and ensure plans are delivered within budget while identifying opportunities for incremental value and profitable growth.
• Manage relationships with agencies, Amazon partners, technology partners, and key media platforms, holding partners accountable for strategic and financial performance.
• Stay current on digital media trends, platform capabilities, privacy changes, and emerging opportunities within beauty and consumer marketing.

Requirements

• 5-7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.
• Prior people-management experience, with demonstrated ability to coach, develop, and lead direct reports.
• Experience managing Amazon AMS and Amazon DSP is required.
• Strong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.
• Proven experience developing integrated, full-funnel digital marketing strategies.
• Strong understanding of retail media and the relationship between digital media investment and e-commerce sales.
• Highly analytical with the ability to translate complex performance data into clear strategic recommendations.
• Experience managing significant media budgets and agency relationships.
• Strong understanding of digital measurement, attribution, audience targeting, and media optimization.
• Excellent cross-functional communication and project management skills.

Preferred

• Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.

Benefits

• Flexible working hours with core hours from 10am to 4pm
• Working 2 days in the office and 3 days from home
• 27 days holiday, with the option to buy or sell holiday days
• 2 volunteering days per year
• 10 days working from any location of your choice
• Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you
• Enhanced family policies
• Supportive Period & Menopause Policies
• 401(k) scheme
• Dental insurance, Vision insurance, and Life Insurance.