Responsibilities

• Hands-on strategy, development and execution of data driven campaigns including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, tracking.
• Ensure that digital campaigns support business strategy, are structured according to best practice and integrate with websites and other appropriate solutions.
• Leverage tech stack to build meaningful audience segments, design and test email communications and journeys incorporating behavioral messaging based on customer preference, buying behavior and past message performance and company objectives. Apply performance insights to continuously optimize engagement and results.
• Develop and execute operational tasks within the Microsoft Dynamics, Customer Insights - Journeys platform.
• Monitor, track and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing) to maximize ROI and conversion, present insights and recommendations for enhancements.
• Stay current with marketing technology best practices, industry standards and compliance.
• Leverage AI-driven tools and methodologies to enhance efficiency, scale output, and develop more impactful, data-informed automation strategies

Requirements

• Bachelor’s degree or 4 years of equivalent work experience and a high school diploma/GED.
• Minimum of 4 years’ blended experience in marketing automation and marketing technology
• Experience of 1 year with Microsoft Dynamics, Customer Insights - Journeys platform

Preferred

• Experience with Microsoft Power Automate
• Experience with Microsoft Power BI
• Familiarity with administrating a marketing automation platform
• Experience with Postman
• Understanding of Rest API syntax
• Able to create and execute SQL queries
• Detail-oriented with strong organizational skills
• Demonstrated ability to collaborate in a global, diverse and inclusive team environment
• Solutions oriented with strong problem-solving skills
• Excellent written and verbal communication skills

Benefits

• Your Health, Wealth and Self
• Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including:
• Three medical plans which include
• Prescription drug coverage
• Enhanced Fertility benefits
• Flexible Spending Accounts
• Health Savings Account (including employer contribution)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid observed holidays
• 2 paid floating holidays for U.S. hourly employees