Senior Digital Ads Manager, Advertising

Responsibilities

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Requirements

• 4-5 years of digital advertising experience, including at least 2 years managing the media buying and ad implementation process for direct response campaigns.
• Proficiency with each of the following channels: programmatic display, video, paid social, and paid search.
• Experience trafficking ads directly in Google Campaign Manager, or a comparable ad server.
• Experience working directly in demand-side platforms such as Google Display and Video 360 (DBM), Viant, Yahoo, StackAdapt, or The Trade Desk.
• Experience producing as well as reviewing detailed data reports and developing optimization recommendations.
• Demonstrated ability to craft meeting agendas to move projects forward.
• Experience project managing all aspects of ad implementation in a highly collaborative environment, requiring frequent communication with both junior and senior staff.
• Experience supporting the professional development of more junior staff or interns.

Preferred

• Experience working at an agency.
• Experience working with or at non-profits or political/issue campaigns.
• Basic understanding of pixels and pixel management.
• Experience with project management tools such as Asana, Basecamp, Trello, or Jira.

Benefits

• This is an exempt, unionized position, represented by the Washington-Baltimore News Guild. The salary for this position is $91,000. As part of M+R’s commitment to compensation equity and transparency, we have a no negotiation policy. Salary negotiations can introduce bias and perpetuate wage inequality. Staff at M+R who successfully meet their performance expectations have regular opportunities for promotion with accompanying increases in compensation.
• We also offer a generous benefits package:
• A 36-hour workweek with half-day Fridays and scheduling flexibility;
• Three weeks of vacation and 17 paid sick days;
• Medical, dental, and vision benefits with premiums fully paid for by M+R for individual employees;
• 401(k) plan;
• Discretionary profit-sharing contributions;
• Annual $1,250 professional development stipend for qualified educational expenses;
• Flexible Spending Accounts for medical, dependent care, and transit;
• 11 holidays and a Mid-summer break the week of July 4;