Responsibilities

• Campaign Build & Launch: Build and launch paid campaigns across Meta, Google, TikTok, Spotify, ChatGPT, and YouTube for challenges, masterclasses, and evergreen funnels, following the targeting, budget, and creative testing plan set by the Senior Paid Ads Coach
• Account Hygiene: Keep every account organized with consistent naming conventions, UTM tracking, and pixel and conversion tracking, working with Tech & Automations to keep data clean
• Campaign Audits: Run recurring audits of active accounts to catch structural, targeting, or budget inefficiencies before they compound
• Recruiting Ads: Post and manage paid recruiting ads when new roles go live
• Daily Monitoring: Check spend, cost per lead, cost per acquisition, and ROAS daily across all active campaigns
• Optimization: Pause, scale, or adjust campaigns against the performance thresholds the Senior Paid Ads Coach sets, without waiting to be told
• Platform Awareness: Track Meta, Google, and YouTube platform and policy changes that could affect active campaigns, and flag anything the Senior Paid Ads Coach needs to know
• Curriculum Flagging: Flag when a platform change is coming or occurs
• Early Warning: Flag underperformance or tracking issues the same day, before they burn budget
• Occasional Holiday/Weekend Coverage: During an active launch, monitor campaigns as needed during occasional holidays or weekends when the rest of the team is not working. In exchange, we’ll provide flexibility to adjust your schedule and make up that time during the week

Requirements

• Experience: 2 to 4 years of hands-on paid media buying, building and managing campaigns directly in Meta Ads Manager and Google Ads (Search, Performance Max, YouTube). Can confidently manage a 7-figure annual ad budget across multiple platforms.
• Tracking & Attribution: Comfortable with pixels, UTMs, and conversion tracking, and knows how to troubleshoot when the numbers do not add up
• Analytical: Comfortable working in Google Analytics 4, Google Tag Manager, Excel, and can read a report and know what to do next, not just pull the numbers
• Detail & Organization: Manages multiple active campaigns and deadlines at once without letting tracking, optimization, or reporting standards slip
• Communication: Flags issues and opportunities early rather than waiting to be asked, and can explain what happened in a campaign in plain language.
• Fast moving: Advocates for the businesses’ best interest, including making budget decisions, optimization decisions, and creative decisions. Swiftly moves and takes action based on data and not feelings.

Preferred

• Additional platform experience: TikTok, Reddit, Spotify, ChatGPT, LinkedIn Ads, Amazon Ads, App Ads
• Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages
• Experience running lead-gen ads for challenges, webinars, or launches specifically
• Experience in online education, coaching, or membership businesses
• Experience working with agency partners or cross-functional teams
• Familiarity with GoHighLevel (GHL)
• Google Ads and other platform certifications

Benefits

• Flexible PTO: Flexible time off after 6 months, plus company-wide holidays
• Retirement Plan: 401(k) with employer match after 6 months
• Profit-Sharing 401(k): Employer-funded contributions based on tenure and other plan factors, with a 3-year vesting schedule
• Paid Parental Leave: 12 weeks fully paid to the primary provider and 4 weeks fully paid to the secondary provider (eligibility based on length of service)
• Wardrobe Stipend: $2,000 first-year bonus for business attire
• Home Office Stipend: $500 to create a productive remote workspace
• Annual Incentive Trip: Fully-paid team trip to a bucket-list destination
• Wellness Benefit: Georgia-based employees receive monthly access to our private Wellness Center (gym, sauna, and cold plunge). Employees outside Georgia receive a monthly wellness stipend (up to $50 per month) through reimbursement.