Responsibilities

• Lead digital fundraising strategy for a portfolio of high-value nonprofit clients
• Develop and present annual and multi-channel plans aligned with direct mail and broader development goals
• Drive donor lifecycle strategy, including acquisition, retention, and reactivation
• Serve as the senior day-to-day lead and primary point of contact
• Act as a strategic advisor to senior stakeholders, guiding long-term program growth
• Lead client meetings, reporting, and performance discussions with clear, actionable insights
• Oversee execution across email, SMS, paid media (search, social, programmatic, video), and web
• Ensure digital efforts are fully integrated with direct mail and offline channels
• Lead onboarding and initial strategy for new client engagements
• Direct cross-functional teams across creative, media, data, and tech

Requirements

• 10+ years in direct response marketing, ideally within an agency setting
• Experience leading integrated digital fundraising programs for nonprofit clients
• Strong background working alongside direct mail programs
• Deep understanding of donor lifecycle strategy and performance optimization
• Proven ability to manage senior client relationships and lead strategic conversations
• Strong project management skills and ability to manage multiple priorities
• Analytical mindset with the ability to turn data into action
• Tools & Platforms - Experience with tools such as Salesforce, Marketing Cloud, Blackbaud, Fundraise Up, GoFundMe Pro, Mailchimp, Google Ads, Meta, DSPs, GA4, and Google Tag Manager is preferred.
• Experience with cross-channel optimization and measurement frameworks
• Ability to translate complex data into actionable recommendations for stakeholders

Preferred

• Experience with tools such as Salesforce, Marketing Cloud, Blackbaud, Fundraise Up, GoFundMe Pro, Mailchimp, Google Ads, Meta, DSPs, GA4, and Google Tag Manager is preferred.