Senior Demand Generation Marketer

New York City, NY (Hybrid)

$130K/yr – $170K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the multi-channel demand gen engine to drive a strong pipeline through ABM, field events, and tight sales handoffs.

  • Campaign Strategy and Execution: own multi-channel campaigns that convert and align with sales and product marketing.
  • Events as a Pipeline Engine: scale field events, exclusive dinners, and roundtables into measurable pipeline with end-to-end logistics.
  • ABM and Sales Alignment: partner on target accounts and enable sales with compelling, outcome-focused messaging.

Job Description

Responsibilities

  • Campaign Strategy and Execution
  • Events as a Pipeline Engine
  • Partner and Co-Marketing Programs
  • Account-Based Marketing
  • Marketing-to-Sales Handoff
  • Reporting and Optimization

Requirements

  • Five or more years in demand generation, campaign marketing, or integrated marketing roles at a B2B SaaS company, ideally selling to technical or finance buyers
  • A track record of building and running multi-channel campaigns that produced measurable pipeline, not just MQLs
  • Hands-on experience scaling field events and exclusive dinners or roundtables as a pipeline channel, including the unglamorous parts: invite lists, follow-up sequences, sales coordination
  • Strong HubSpot fluency, including workflows, lists, attribution reporting, and lifecycle stages. Bonus if you’ve worked with Clay, Sendoso, or similar enrichment and gifting tools
  • Comfort partnering with sales on ABM and target account programs, with a sense for what AEs actually need to work an account
  • A clear, direct writing style and an editorial instinct for what good copy sounds like. We lead with outcomes and avoid promotional fluff
  • Experience using AI tools to move faster on research, segmentation, and content iteration—without losing the plot on brand or quality
  • Analytical mindset. You can build a dashboard, read it honestly, and change course when something isn’t working
  • Comfort in a small team where you’ll own the work end-to-end without a marketing ops or revenue ops function backing you up

Preferred

  • Background in cloud, FinOps, DevOps, or developer-focused marketing
  • Experience marketing to finance and FP&A audiences alongside technical buyers
  • Familiarity with multi-product positioning, especially platform plus AI agent dynamics
  • Experience at a high-growth startup, Series A through D

Benefits

  • Unlimited PTO
  • 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
  • Two company-wide breaks per year: one around Labor Day and one at the end of the year
  • Aetna Medical PPO plan with the majority of the premium covered by North
  • Dental and vision insurance
  • Flexible spending account (FSA) for health expenses and commuter benefits
  • 30-day sabbatical every 4 years
North logo

North

Founded in 1992, North is a leading financial technology company building innovative, frictionless, end-to-end payment solutions for businesses of all sizes and industry types. North’s superior solutions span the entire payment ecosystem, from development, to partnerships that expand the landscape, creating a flexible universe that supports growth and scale for small businesses and merchants, as well larger enterprises with over $100 billion per year in electronic transaction volume. Experience easy-to-manage operations and payments infrastructure with a user-friendly merchant portal, end-to-end processing capabilities and personalized support. For more information, please visit www.north.com.

Founded in 2006
Troy, Michigan, USA
1.6K employees (45 in marketing)

Salaries

Posted range

$130K/yr – $170K/yr

Taken straight from the job posting.

See all North salaries

Marketing Team

Marketing Team Size
38 (2% of company)

Traffic Signals

Monthly Visitors
33.4K
Monthly Google Ads Budget
$117.6K
Traffic Source Mix
Search
35.9%
Direct
51.8%
Referral
6.9%
Social
3.2%
Paid
1.9%

Headcount Trend

Current headcount: ~1.6K
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Senior Demand Generation Marketer

North · New York City, NY · Hybrid