Responsibilities

• Build and execute full-funnel demand generation campaigns across email, paid media, webinars, and events, leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
• Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability.
• Partner closely with sales to understand their goals, buyer personas, and pipeline needs — then translate that into scalable campaign enablement and follow-up programs, utilizing AI-driven tools for sales enablement content.
• Collaborate with content and product marketing to develop messaging and assets that speak directly to enterprise audiences and complex buying committees.
• Manage campaign performance metrics and optimize programs based on insights, grounding decisions in real-world data to inform strategy and drive continuous improvement.
• Own marketing-to-sales handoff processes and ensure campaign outputs are actionable and measurable, implementing automation for lead routing and progression tracking.

Requirements

• 6-8 years of experience in demand generation, campaign marketing, or growth marketing, ideally within B2B SaaS or enterprise technology.
• Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline and revenue impact.
• Strong project management and ownership skills — you can manage complex, multi-channel programs from kickoff to results, ensuring alignment, accountability, and flawless execution.
• Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them.
• Experience partnering with sales and marketing operations to align campaign strategies with business goals.
• Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure campaign success.
• Experience using AI as a force-multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy.
• Excellent written and verbal communication skills — you can craft compelling messaging and articulate strategy clearly across teams.

Benefits

• Generous Time Off : 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees
• Comprehensive Health Plans : Medical, Dental, and Vision coverage for all full-time employees and their families.
• Generous HSA Contribution : If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.
• Paid Parental Leave : Generous paid parental leave for all full-time employees.
• Family Forming Benefits: Resources and financial support to help you build your family.
• 401(k) Matching : Contribution matching to help invest in your future.
• Personal Device Allowance : Tax free funds for personal device usage.
• Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
• Lifestyle Wallet : Monthly contributions for fitness, professional development, coworking, and more.
• Mental Health Support : Dedicated access to therapy and coaching to help you reach your goals.