Demand Generation Manager
Refine Labs
USA (Remote)
$100K/yr - $119K/yr (Est.)AgencyFull-timeSenior level
2 hrs ago
Senior Demand Generation Manager, Workspace Security
Miami, FL (Remote)
$121K/yr – $198K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own end to end demand gen across integrated programs for enterprise SaaS, aligning with sales and product marketing to drive pipeline through content syndication, email nurturing, paid media, and webinars.
- Demand Generation: Own integrated campaigns across corporate, field, product, and partner marketing to maximize lead flow and SQLs.
- Campaign Orchestration: Align calendar, capacity, and sequences with SDRs to optimize MQL to meeting conversion and feedback on lead quality.
- Measurement and Ops: Partner with marketing ops to forecast, report, and optimize landing pages and campaign performance.
Job Description
Responsibilities
- Lead demand generation programs including but not limited to content syndication, email marketing and nurtures, paid media, and webinars
- Design campaigns across corporate marketing, field marketing, product marketing, sales, and SDR teams to drive efficient and scalable integrated campaigns and demand programs to drive awareness, new lead generation, inbound meetings, and pipeline
- Collaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiences
- Support development of new marketing content and messaging for marketing programs
- Partner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program quality
- Manage demand generation budget, vendor relationships, and continually source and experiment with new vendors
- Align reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages
Requirements
- 5-7 years of experience in demand generation in enterprise SaaS; cybersecurity experience is a plus but not required
- BA/BS in business or a quantitative discipline
- Exceptional knowledge of demand generation tactics including content syndication, digital marketing, email marketing, paid media, and webinars
- Experience building integrated campaigns and demand programs in partnership with corporate and product marketing teams
- Demonstrable experience partnering with sales and sales development leaders
- Good understanding of martech, Marketo, and Salesforce
- Significant experience partnering with channel, sales, and SDR teams
- Must be eligible to work in country of residence without sponsorship now or in the future.
Preferred
- cybersecurity experience is a plus but not required
Benefits
- healthcare benefits
- a 401(k) plan and company match
- short-term and long-term disability coverage
- basic life insurance
- stock awards and an employee stock purchasing plan
Check Point Software
Check Point Software Technologies Ltd. is a leading protector of digital trust, utilizing AI-powered cyber security solutions to safeguard over 100,000 organizations globally. Through its Infinity Platform and an open garden ecosystem, Check Point’s prevention-first approach delivers industry-leading security efficacy while reducing risk. Employing a hybrid mesh network architecture with SASE at its core, the Infinity Platform unifies the management of on-premises, cloud, and workspace environments to offer flexibility, simplicity and scale for enterprises and service providers.
