Responsibilities

• Lead demand generation programs including but limited to content syndication, email marketing and nurtures, paid media, and webinars
• Design campaigns across corporate marketing, field marketing, product marketing, sales, and SDR teams to drive efficient and scalable integrated campaigns and demand programs to drive awareness, new lead generation, inbound meetings, and pipeline
• Collaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiences
• Support development of new marketing content and messaging for marketing programs
• Partner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program quality
• Manage demand generation budget, vendor relationships, and continually source and experiment with new vendors
• Align reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages