Responsibilities

• Innovate on the AI-native lifecycle marketing strategy. Set the standards, playbooks, and best practices other GTM programs adopt.
• Own our AI email machine. Drive the next phase of Grafana's AI nurture engine, generating personalized emails at scale tuned to each user's journey, woven together with web, and paid lifecycle.
• Optimize continuously. Evolve our programs over time, using AI and thoughtful prompt engineering to surface patterns and turn them into lift.
• Own the cross-functional center. Surface pipeline signals that show the impact on shared outcomes across org lines.
• Find the gaps first. Form hypotheses, run experiments, and build new capabilities for the org, not just incremental lift.

Requirements

• 5+ years in B2B SaaS demand generation or growth marketing, ideally in a technical or developer-focused product.
• Multi-program ownership. A track record owning multiple programs or a channel strategy end to end across email nurture, web, and paid, not a single program.
• AI workflow ownership. Repeatable AI systems you've built that still run, with a current working example you can walk through.
• Data fluency. Salesforce, marketing analytics, and multi-touch attribution across a PLG + commercial motion.
• A capability you multiplied. A standard, playbook, or workflow other marketers adopted and still use.
• Strong communicator. You frame results as business impact and bring a recommendation with the reasoning behind it.

Preferred

• Hands-on experience with Claude Code or n8n.

Benefits

• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication – Expect open decision-making and regular company-wide updates.
• Innovation-Driven – Autonomy and support to ship great work and try new things.
• Open Source Roots – Built on community-driven values that shape how we work.
• Empowered Teams – High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways – Defined opportunities to grow and develop your career.
• Approachable Leadership – Transparent execs who are involved, visible, and human.
• Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.