Responsibilities

• Build and manage always-on demand generation programs aligned to our solution pillars — continuously refining targeting, messaging, and mix based on performance
• Plan and execute across digital and offline channels — including paid media, email, organic, webinars, and direct mail — to drive global enterprise pipeline
• Translate product marketing messaging into a clear campaign structure: define target segments, relevant intent signals, CTAs, channel mix, and success metrics for each solution pillar
• Own program briefs, asset requirements, and the ongoing cadence of activity within each program
• Lead campaign kickoffs so every stakeholder understands their role, outputs, and timing — and revisit/refresh that alignment as programs evolve
• Build intent-based marketing into campaign design, using intent and engagement signals to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnel
• Develop and refine target account segmentation to identify and engage accounts when they're in-market
• Work closely with Product Marketing to translate positioning and content strategy into executable campaigns
• Partner with Marketing Operations to ensure campaigns are properly built, tracked, and reported on
• Partner with Sales and BDR teams to maintain a feedback loop that improves conversion

Requirements

• 10+ years of experience in demand generation, growth marketing, or B2B SaaS marketing, with a proven track record of owning a pipeline number
• Experience building and running integrated, multi-channel campaigns (paid, email, organic, direct mail) for global enterprise audiences
• Hands-on experience with intent data and engagement signals to inform account prioritization and campaign timing
• A creative, results-focused approach to campaign development
• Strong analytical skills — comfortable digging into your own campaign data and performance metrics without relying on others to interpret results
• Highly organized communicator who can juggle multiple programs simultaneously and lead cross-functional kickoffs with clarity
• Comfort using AI tools and modern marketing technology to move faster and work more efficiently
• Experience in B2B security, threat intelligence, or a related technical B2B space is a plus

Preferred

• Experience in B2B security, threat intelligence, or a related technical B2B space is a plus

Benefits

• equity, medical, dental, vision, life insurance and 401K