Responsibilities

• Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.
• Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.
• Own our end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.
• Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.
• Work with our agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.
• Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.
• Track, report, and iterate. You'll be accountable for pipeline contribution, not just campaign outputs.

Requirements

• 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
• Proven track record building integrated campaigns that drive measurable pipeline.
• Hands-on ABM experience — you've built the plays, not just the strategy decks.
• Experience in a high-growth startup or scale-up environment.
• Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).
• Comfortable pulling and interpreting data and making decisions from it.
• Experience managing website projects cross-functionally with design, product, and marketing teams.
• Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.
• Able to manage multiple programs in flight simultaneously without dropping quality.

Preferred

• Experience marketing to technical audiences — network engineers, IT ops, infrastructure teams.
• Familiarity with open-source communities or product-led growth motions.
• Experience leveraging Claude or other AI tools to accelerate campaign development or, automate systems and processes