Responsibilities

• Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals.
• Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions.
• Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI.
• Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers.
• Partner cross-functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas.
• Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency.
• Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities.
• Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL>Opp conversion, and pipeline impact.
• Partner with Analytics and Ops to ensure accurate tracking, reporting, and attribution across all digital programs.
• Surface insights and recommendations from testing and performance data to inform future GTM and budget planning.

Requirements

• Bachelor’s degree
• 7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization
• Hands-on experience managing paid media across social, programmatic, PPL and review platforms with a strong grasp of audience segmentation, targeting, and spend
• Proven ability to translate data into actionable insights, using analytics tools (GA4, Tableau, 6Sense, Salesforce) to inform media strategy and pipeline impact.
• Strong understanding of funnel metrics, attribution models, and revenue marketing frameworks (MQL → Opp → Pipeline → Bookings).
• Demonstrated success launching cross-functional growth initiatives that align with product, regional, and GTM priorities.
• Experience running A/B and multivariate testing across creative, offers, and conversion paths to improve performance.
• Familiarity with ABM and intent platforms (6Sense, Demandbase) and how they inform targeting and personalization.
• Collaborative operator comfortable working across Product Marketing, Sales, Regional DG, and Marketing Ops teams.
• Analytical and data-driven, with experience managing budgets and optimizing campaigns toward ROI and pipeline goals.

Benefits

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.