Senior Demand Generation Manager at Foley | Boston, MA | $110K/yr – $140K/yr

Foley

Senior Demand Generation Manager

Boston, MA (Remote)

$110K/yr – $140K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive demand generation and AI-powered growth initiatives for Foley's marketing team.

Own demand generation strategy aligned to company growth and pipeline goals.
Must-have: 5–8+ years in demand generation, growth marketing, or digital marketing.
Standout: Lead AI-informed growth strategies and automated marketing processes across campaigns.

Job Description

Responsibilities

Own demand generation strategy aligned to company growth and pipeline goals
Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
Translate growth targets into scalable, measurable programs
Drive pipeline metrics including MQLs, MLs, AQLs conversion rates, and revenue contribution
Define KPIs and continuously optimize campaigns based on performance data
Partner with Sales to improve lead quality, routing, and conversion
Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
Optimize messaging, timing, and channel mix to increase conversion across the funnel
Align lifecycle efforts with campaign and sales motions
Partner with Content and Product Marketing to develop high-performing campaign assets
Translate campaign strategy into content requirements and messaging frameworks
Use performance insights to inform ongoing content optimization
Design and scale AI-powered marketing workflows—including custom agents—to improve campaign execution, optimization, and performance
Apply AI across paid acquisition (including search), personalization, and content generation to enhance targeting, bidding, segmentation, and creative output
Lead the development of advanced, AI-informed growth strategies (including GEO and audience expansion) while automating marketing processes across campaign development, experimentation, and reporting
Act as a builder and internal leader in AI adoption—embedding AI into day-to-day marketing operations, elevating team capabilities
Analyze funnel performance and identify opportunities to improve conversion
Build reporting frameworks and dashboards to track campaign and pipeline performance
Continuously test and iterate on channels, messaging, and offers
Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Requirements

5–8+ years in demand generation, growth marketing, or digital marketing
Bachelor’s degree or equivalent experience
Familiarity with AI tools for marketing
Experience working closely with Sales and RevOps to drive funnel efficiency
Strong cross-functional collaboration and communication skills
Highly organized, self-directed, and comfortable owning multiple programs
Deep understanding of demand generation channels (paid media, email, web, automation)
Data-driven mindset with strong analytical and performance optimization skills

Preferred

Experience testing and implementing new technologies or growth tactics
Cross-functional collaboration experience with Sales and RevOps
Experience with AI tools for marketing (content, segmentation, analytics, automation)

Benefits

medical, dental, and vision coverage
a 401(k) with company match
paid time off and holidays
wellness programs
employee assistance program

Foley

Foley is a leading-edge software for transportation risk, DOT compliance, and employee screening. Our team pairs deep regulatory expertise with innovative and automated technology, providing you with an easy-to-use, comprehensive platform.Working alongside the transportation, construction, manufacturing, and other safety-sensitive industries, Foley is a trusted platform to help hire better drivers, faster and lower risk for fleets of all sizes. Whether you are the sole driver or have a nation-wide team behind the wheel, Foley's software can streamline required files and employee screening. We transform insight into actionable data that changes the way insurers, contractors, and auditors view your fleet risk.Smarter data. Safer fleets. Lower risk.

Founded in 1992

Hartford, Connecticut, USA

www.foley.io