Responsibilities

• Scaled pipeline through targeted email campaigns, nurture programs, and virtual events, and can point to the numbers you moved.
• Owned webinar or digital-summit programs end to end, from strategy and speaker lineup through promotion, execution, and post-event follow-up.
• Ran email operations at depth, including segmentation, deliverability, design, and automated nurturing across prospect, customer, and partner audiences.
• Put AI to work in production, not just experimented with it, accelerating campaign creation, personalizing at scale, and sharpening segmentation from engagement signals.
• Partnered with a BDR or sales team to tighten lead handoff and follow-up, and built the feedback loop to keep improving it.
• Owned a program budget and managed vendors and production partners to deliver ROI.
• Own the strategy and end-to-end execution of our email marketing, automated nurturing, webinar programs, and newsletters across prospect, customer, and channel-partner audiences.
• Lead our high-visibility virtual event program and digital summits that educate the market and capture high-intent demand.
• Oversee email operations and performance, including content, design, segmentation, and deliverability, so our threat intelligence reaches the right audience at the right time.
• Partner with the social team to execute and promote our LinkedIn Newsletter and LinkedIn Live broadcasts to maximize reach.