Responsibilities

• Define and lead the global paid search strategy, ensuring alignment with business objectives, GTM priorities, and revenue goals
• Own end-to-end paid search performance, including pipeline contribution, conversion metrics, cost efficiency, opportunity identification, stakeholder alignment, and optimization
• Develop and manage campaign strategies across keywords, audiences, bidding models, and budget allocation
• Oversee campaign execution, ensuring accuracy, quality, and adherence to best practices across platforms and regions
• Monitor and analyze campaign performance, identifying trends and driving ongoing optimization based on data and insights
• Establish and manage forecasting, budget pacing, and performance expectations to maximize business impact
• Lead the development and execution of a structured testing roadmap across ad creative, landing pages, targeting, and bidding strategies
• Drive continuous improvement through performance testing and optimization
• Partner closely with SEO teams to deliver a unified holistic search strategy , aligning keyword strategy, content priorities, and performance measurement across channels
• Collaborate with Product Marketing, Content, Web, and Analytics teams to align messaging, landing pages, and conversion strategies to user intent

Requirements

• 8+ years of experience in paid search, SEM, or performance marketing (B2B preferred)
• Proven track record of owning and scaling paid search programs that drive measurable business impact
• Experience managing global or multi-region campaigns and budgets
• Strong experience with analytics and reporting tools (Adobe Analytics, Google Analytics, Tableau, etc.)
• Experience integrating paid media with CRM and marketing automation systems for closed-loop measurement (Marketo, Salesforce, etc.)
• Experience managing agencies and cross-functional teams
• Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience)
• Deep expertise in paid search strategy, campaign management, and optimization within platforms such as Google Ads
• Strong understanding of modern paid search capabilities, including automation, audience targeting, and value-based bidding approaches

Preferred

• Preferred experience with B2B in paid search (SEM) is a plus.
• Experience with global or multi-region campaigns and budgets is desirable.
• Experience with cross-functional teams including SEO, Product Marketing, and Web teams is a plus.

Benefits

• More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits
• F5 maintains broad salary ranges for variations in knowledge, skills, experience, location, and lines of business.
• Reasonable accommodations are available for candidates who request them.