Drive multi-channel demand generation and ABM programs to generate pipeline for HR tech SaaS.

• Own integrated demand gen campaigns across channels to create qualified pipeline.
• Must-have: 7+ years in B2B demand gen with multi-channel and ABM experience.
• Standout: enterprise ABM across priority accounts with cross-functional collaboration.

Responsibilities

• Plan and execute integrated demand generation campaigns across channels including digital, events, webinars, paid media, email, and web to generate qualified pipeline.
• Develop targeted account-based marketing (ABM) programs that engage priority accounts and key buying committee members across our target markets.
• Partner closely with Product Marketing to translate messaging, positioning, and insights into compelling campaign themes, content, and offers.
• Build and manage nurture programs and lifecycle campaigns that guide prospects from first touch through opportunity creation
• Own campaign performance and pipeline impact, regularly analyzing results to optimize programs, improve conversion rates, and increase marketing contribution to revenue.
• Collaborate with Growth Marketing and Marketing Operations to continuously improve campaign performance through testing, personalization, and channel optimization.
• Work closely with Sales and Revenue Operations to ensure strong alignment on lead quality, scoring, follow-up processes, and pipeline generation goals.
• Identify and test new channels and growth opportunities, incorporating emerging tools, technologies, and AI-driven approaches where appropriate.
• Manage campaign planning, timelines, and budgets while ensuring programs launch smoothly and deliver measurable results.

Requirements

• 7+ years of B2B demand generation or growth marketing experience, preferably in HR tech, SaaS, or employee benefits.
• Proven success in building and scaling multi-channel lead generation programs that result in measurable revenue impact.
• Experience building out ABM programs that reach enterprise and large mid-market customers.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce), ABM platforms, and analytics tools.
• Strong analytical skills — data-driven approach to problem solving, experimentation, and optimization.
• Exceptional project management and communication skills; ability to work cross-functionally and influence stakeholders.

Benefits

• To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave.
• Our bereavement care includes premium access to the Empathy platform and support for employees and their families.
• We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options.
• With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people.