Responsibilities

• Design and execute multi-channel campaigns across paid, owned, and earned channels targeting AI/ML leaders and CTOs at Global 2000 enterprises
• Create and run highly targeted ABM programs for strategic accounts in close collaboration with the sales team, orchestrating multi-threaded engagement across technical and business buyers
• Launch integrated campaigns supporting product launches and partnerships across webinars, content, events, and digital channels
• Own pipeline metrics and build reporting frameworks that prove ROI
• Architect and optimize next-gen GTM stack

Requirements

• 5+ years running B2B demand gen campaigns including webinars, paid advertising, content programs, and digital campaigns
• 2+ years executing ABM programs in enterprise/strategic account environments
• Obsessive about the numbers - own pipeline metrics end-to-end, excited about optimizing spend and CAC, and able to experiment to find what works (and be able to prove it)
• Hands-on experience with next-gen GTM tools
• Understanding of complex enterprise sales cycles and multi-stakeholder buying processes
• Startup velocity - you ship fast, iterate quickly, and don’t wait for perfect data

Preferred

• Technical fluency with ability to market to developers, architects, and platform engineers and knowledge of the AI ecosystem knowledge