Responsibilities

• Analyze campaign and multi-channel performance across social, web, and marketing platforms to identify patterns, opportunities, and insights
• Translate analytical findings into clear strategic implications for internal teams and clients
• Partner with strategy, creative, and account teams to ensure insights inform briefs, messaging, and campaign development
• Use audience, cultural, and competitive data to support strategic thinking and opportunity identification
• Pull insights from audience and intelligence platforms (e.g., GWI, SimilarWeb) and apply them to strategy development
• Leverage social listening and influencer analytics tools (e.g., Meltwater, Sprout, influencer reporting platforms) to understand trends, creators, and audience behavior
• Lead analytical portions of projects including measurement planning, campaign analysis, and insight development
• Present insights and recommendations to internal teams and clients in clear, compelling ways
• Identify opportunities for optimization, experimentation, and measurement improvements
• Contribute to strategic POVs, briefs, and narratives grounded in data and audience insight

Requirements

• 3–5 years of experience in analytics, insights, or strategy roles within an agency, consultancy, or marketing environment
• Experience working with digital marketing, social performance, or audience data
• Familiarity with audience and consumer insight tools (e.g., GWI, SimilarWeb, syndicated research platforms)
• Familiarity with social listening and influencer analytics platforms (e.g., Meltwater, Sprout, creator analytics tools)
• Familiarity with web analytics platforms such as Google Analytics (GA4) or similar tools
• Ability to translate complex analytical findings into clear strategic insights and recommendations
• Experience contributing to insight-driven briefs or strategic documents
• Strong written and verbal communication skills, including presenting insights to internal teams or clients
• Ability to manage multiple projects and deadlines in a fast-paced agency environment
• Curiosity about emerging tools, platforms, and trends shaping digital marketing and consumer behavior