Responsibilities

• Partner with Organic Growth to define KPIs and measurement frameworks across surfaces — SEO landing pages, content hubs, app store listings — and audiences
• Size and scope organic growth initiatives in partnership with marketing, product, engineering, and finance: translating acquisition goals into expected traffic, conversion, and member volume, and the investment required to get there, while supporting operational planning for content and technical roadmaps
• Build and maintain forecasting models for the organic channel, projecting impressions, sessions, install and signup volume, and downstream LTV under different investment scenarios, seasonality assumptions, ranking trajectories, and algorithm volatility
• Develop attribution approaches that reconcile platform-reported performance (Google Search Console, App Store Connect, Google Play Console, web and app analytics) with observed member behavior, accounting for dark and direct traffic, branded vs. non-branded intent, and paid–organic overlap
• Design and analyze SEO split tests, app store listing experiments (Google Play Experiments, Apple Product Page Optimization), geo experiments, and paid search holdouts to quantify incremental lift, cannibalization, and true impact vs. correlation
• Build and maintain dashboards that give clear visibility into rankings and impression share, traffic, funnel conversion, blended CAC, and downstream LTV by surface, keyword cluster, and content type
• Collaborate with Data Engineering to improve tracking, data quality, and the pipelines behind crawl, ranking, session, and conversion data
• Translate complex analyses into clear, actionable recommendations for cross-functional leadership

Requirements

• 5+ years of experience in organic growth channels (SEO, ASO, content) and in marketing, growth, or product analytics. Experience in FinTech preferred.
• Experience with organic growth planning and opportunity sizing: comfortable working from business goals backward to estimate required investment, expected traffic and member volumes, and unit economics, with an understanding of how content and technical SEO/ASO work is operationally structured and executed
• Forecasting experience for a marketing or growth channel: building models that project forward-looking performance and communicating forecast uncertainty and scenario sensitivity to cross-functional stakeholders
• Strong experience designing and evaluating incrementality tests: SEO split tests, app store listing experiments, geo experiments, and paid holdouts
• Working knowledge of causal inference methods including experiment design, holdout analysis, and techniques for separating incremental organic demand from cannibalized paid or brand-driven demand
• Advanced SQL skills and proficiency in Python or R for analysis and modeling
• Experience working with organic platform data sources (Google Search Console, App Store Connect, Google Play Console, third-party rank tracking or crawl tools)
• Experience building dashboards (e.g., Looker, Tableau, or similar BI tools) that drive stakeholder decision-making
• A strong understanding of attribution concepts and the challenges of measurement in a privacy-constrained, cross-device environment
• The ability to communicate complex findings clearly to both technical and non-technical partners and influence decisions with data

Preferred

• FinTech experience preferred.

Benefits

• 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
• 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• 🏝 Generous vacation policy and company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to family planning reimbursement
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress