Responsibilities

• - Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• - Lead monthly presentations with insight-driven storytelling, not just data reporting.
• - Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• - Translate data into clear findings and actionable recommendations.
• - Support development and execution of measurement frameworks and learning agendas.
• - Conduct audience, competitive, and performance analysis to inform strategy.
• - Partner with media teams to identify in-flight optimization opportunities.
• - Build and maintain dashboards and reports that are intuitive and decision-ready.
• - Support data automation and pipeline development (e.g., GCP, BigQuery).
• - Ensure data accuracy, consistency, and quality across outputs.

Requirements

• 3–5+ years of experience in paid media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (Adobe Analytics, GA4, BigQuery, Looker Studio, CM360). Looker Studio experience preferred.
• Experience with data tools or automation (e.g., Excel, SQL, Google Cloud Platform). SQL proficiency is required.
• Experience with Brand Lift Studies (e.g. Kantar, Cint, DISQO).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances