Senior Customer Marketing Manager (Organized Customer)

Responsibilities

• Maintaining and updating existing access marketing strategies and campaigns (personal and non-personal) to drive access for our products and patient support services
• Supporting team in experimenting with and executing organized customer digital marketing efforts
• Developing strategies to drive effective engagement and pull through with payers, HTCs, SPs and other Organized Customers, as well as HCPs and patients, to support patient access and non-clinical value creation
• Partnering with our pricing, contracting and distribution team and cross-functional field and access partners on the development, execution and rollout of pricing and contracting strategies
• Strategy - Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
• Content - Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
• Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
• Supports field deployment through communication, training and feedback loops

Requirements

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience with Access/Managed Care/Organized Customers/B2B marketing and/or customers
• Experience working in an omnichannel (including field) marketing
• Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
• Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.

Benefits

• This position also qualifies for the benefits detailed at the link provided below.