Responsibilities

• Activation and amplification. Coordinate the activation and amplification of customer stories across Microsoft's commercial marketing ecosystem, partnering with content production teams, product marketing, social, events, communications, and digital channel owners to maximize reach, relevance, and business impact. Ensure customer stories are incorporated into key launches, campaigns, events, and high-visibility moments.
• Integrated Marketing Execution. Develop and execute integrated marketing plans that feature customer evidence and storytelling across multiple commercial business priorities, including Azure, Copilot and AI, Security, Microsoft 365, and Dynamics 365. Align objectives, audiences, messaging, channels, and measurement plans to support broader commercial marketing goals.
• Customer Story Strategy. Partner with product marketing, campaign teams, sales, customer success, and business stakeholders to identify opportunities where customer proof can strengthen marketing outcomes. Help prioritize stories, recommend activation approaches, and ensure customer evidence is aligned to audience and business needs.
• Digital Channel Management. Support execution across web, social media, relationship marketing, email, paid and owned channels by helping develop channel plans, campaign assets, and customer-story experiences that increase engagement, awareness, and content utilization.
• Program Operations and Cross-Functional Coordination. Coordinate workstreams across marketing, communications, analytics, engineering, business operations, and agency partners. Maintain clear timelines, stakeholder alignment, and execution readiness while helping drive repeatable processes that improve efficiency and marketing effectiveness.
• Measurement and Optimization. Monitor campaign, channel, and content performance to identify trends, opportunities, and areas for improvement. Develop reporting frameworks, evaluate key performance indicators, and use insights to optimize customer-story distribution, engagement, and business impact.
• AI-Enabled Marketing Innovation. Leverage AI-powered tools and insights to improve marketing planning, content discoverability, performance analysis, audience targeting, and operational efficiency. Continuously identify new opportunities to scale customer storytelling through emerging technologies and modern marketing practices.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience.

Preferred

• 5+ years of experience in integrated marketing, social, web, blog or similar experience in amplification support role.
• Demonstrated use of AI tools to scale processes and impact of customer story amplification.
• Experience operating in a large, global, matrixed organization in enterprise technology, cloud, or SaaS, including time in customer marketing, customer advocacy, customer reference, or customer-evidence roles.
• Direct experience working with marketing, sales and field teams to coordinate and plan amplification of customer stories.
• Excellent writing, editorial, storytelling, and executive communication skills.
• A balance of operational rigor and creativity where you build durable processes and incorporate your creative point of view.