Responsibilities

• Build and manage a pipeline of customer stories that span industries, use cases, and outcomes — from written case studies to video testimonials or podcast episodes.
• Partner with Sales and Customer Success to identify strong candidates and move them efficiently through the story development process.
• Maintain a content library that gives Sales and Marketing ready access to compelling, current proof points.
• Set the bar for quality — ensuring every story leads with highly specific customer challenges, how Yext uniquely solved it, and highlight customer outcomes.
• Own the customer reference program end to end — building, maintaining, and activating a library of referenceable customers by industry, product, and use case.
• Partner closely with Sales to match the right reference to the right deal at the right moment.
• Develop a reference cultivation strategy that grows the pool, protects customer relationships, and prevents overuse.
• Drive Yext’s presence on G2, Gartner Peer Insights, and other key review platforms.
• Build scalable programs that generate authentic reviews from satisfied customers at the right moments in their journey.
• Monitor review trends and surface insights to relevant teams.

Requirements

• 7+ years of experience in customer marketing, product marketing, or customer success — with hands-on experience running advocacy, community, or reference programs.
• Highly experienced at navigating customer marketing with an enterprise customer base, and navigate the complexities of the enterprise approval process.
• Demonstrated ability to drive alignment and accountability across executive stakeholders, project managing cross-functional program timelines, decisions, and dependencies to keep customer marketing initiatives moving forward.
• A track record of producing high-quality customer content and managing reference programs in a B2B SaaS environment.
• Strong relationship-building skills — you know how to earn customer trust and make them want to participate.
• Excellent storytelling and writing ability; you know what makes a customer story compelling and how to bring it to life across formats.
• Experience managing community programs or customer engagement initiatives that drive measurable participation and outcomes.
• Highly organized and detail-oriented — you can manage multiple programs, stakeholders, and timelines without dropping anything.
• Comfortable working cross-functionally and influencing without authority across Sales, CS, Product, and Marketing.
• A genuine passion for customers and a belief that their success is the most powerful marketing asset we have.

Benefits

• medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave.